Dysfunctional Customer Behaviour — Bibliometric Analysis

Abstract The purpose of this article is to indicate, based on publications in the field ‘dysfunctional customer behaviour’, items most often cited and essential for researchers who cite them, as well introduce topics their relationships that represent conceptual space behaviour’. indicated objective will be realised basis selected bibliometric analyses. A set 74 resulting from searches two databases-Web Science Scopus-were used Based created database area three analyses were carried out: citations, co-citations co-occurrence words. results made it possible identify group frequently publications, isolate those are important citing researchers, approximate